I approach every commercial photography assignment individually, as the shoot needs and equipment to create the best results differ from project to project.
Images in the commercial sector travel around the world, become part of campaigns that span across multiple channels. As a result the images need to create an impact on paper, in digital formats and on billboards. They have to capture and fascinate the eye in a heartbeat. And that counts for all sectors of commercial photography: Architecture, Portraiture, Products, Fashion or Environmental photography.